In today’s presentation, Tom delves into an overview of The Printers, which is a family-run business, established in 1984 and based in Loughborough, that specialises in sustainable printing, branded workwear, merchandise, and design services.
As the company celebrates its 40th anniversary, its vision is to become the go-to print partner for businesses in the East Midlands. The team, led by Tom and featuring key roles such as Fi (Print Panther), Kara (Garment Guru), and Amber (Marketing Magician), offers a wide array of services including business cards, brochures, large format printing, and signage, alongside a full design service. Tom also showcases their new workwear website which is set to launch soon, with a catalogue of over 5,000 garments and free delivery on larger orders.
The presentation also emphasises the importance of LinkedIn for business growth, highlighting the platform’s potential for lead generation and engagement, particularly in B2B marketing and shows how to maximise user efforts.
Tom explores tips for building a strong LinkedIn profile, generating consistent content, and maximising community engagement. A structured content calendar is discussed, with posts ranging from introductions to industry insights. Key metrics for success are measured by growth in social media followers, increased post engagement, and website traffic that is driven by consistent online presence and content marketing.